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| | Mr. Melaniphy is also the author of Commercial and Industrial
Condominiums, published by Urban Land Institute and Restaurant and Fast Food Site
Selection, originally published by John Wiley & Sons in 1992. He is also a contributing author of the book entitled
Shopping Centers and Other Retail Properties published by John Wiley &
Sons in 1996.
The Restaurant
Location Guidebook
replaced Restaurant and Fast Food Site
Selection. Melaniphy's new book outlines the principles and procedures to follow for identifying a successful restaurant or
quick foodservice food locations. (See the Table of Contents on this Website). The
book covers the principles of site selection, types of locations, knowing your
customer, your locational needs, attitudes, trends, habits, and patterns, market
structure, trade areas, Fieldwork or gathering data, demographics and their
meaning, accessibility, competition, visibility and exposure, market employment,
income and expenditure dynamics, generative areas, market penetration,
estimating your sales, guidelines for picking restaurant locations, guidelines
for picking quick service food locations, parking guidelines, market priorities
and saturation strategy, zoning and the approval process, computers and site
selection, downtown locations, shopping center, malls, and big box retailers,
food courts, cannibalizing your existing restaurant's sales, buying & selling
restaurants, and negotiations. Sample helpful forms are also included.
John Melaniphy's new book,
The Restaurant
Location Guidebook, can be purchased from this Web site
by clicking here.
Melaniphy
& Associates, Inc.
6333 N. Milwaukee Ave., Suite 106
Chicago, Illinois 60646-3744
Telephone: 773.467.1212
Facsimile: 773.774.0454
email
us
Copyright © 2009 Melaniphy &
Associates, Inc.
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