Given the recessionary
state of the economy and the current decline in both white-and blue-collar
jobs, it might seem inappropriate to consider constructing a new facility
or relocating an existing one. Nothing could be further from the
truth. In fact, for companies primarily housed in office buildings,
this is an excellent time since there is such an excess of office space
that truly incredible deals can be negotiated. It is not unusual
for large space users to negotiate very low long-term rentals with owner's
of low occupancy new buildings. This can result in part ownership
of a building or complex, along with numerous other concessions and considerations
that several years ago were unheard of. During the disaster days
in Dallas, major firms negotiated long-term deals with major building at
under $8.00 per square foot on a gross basis (including real estate taxes,
maintenance, and insurance).
For a manufacturing
enterprise, the development of a new facility bears a similar type of interest.
Today, almost every community is attempting to attract new industry. Unfortunately,
there are only so many to go around. Nevertheless, smart companies are
investigating both the normal factors that are necessary in good site selection,
as well as community incentives such as tax exemptions, financing incentives,
subsidized land values, free land, government-financed employee training
programs, specialized financing and other programs which over the long
run can represent considerable savings to a company. Hard bargaining can
provide substantial benefits to a company regardless of whether a company
is relocating or developing new facilities.
Before commencing
the planning stage of new facilities development or relocation of a corporate
office or plant, the importance of secrecy must be established. Depending
upon the size of the company, the number of people who might be relocated,
management levels, degree of labor skills, unions, and other factors, will
determine the level of secrecy necessary. In many projects in which
we have been involved as consultants, secrecy has been a profound issue.
For protection, the projects were given a special code names or numbers;
never to be referred to near their existing building. Initially,
only a few people were involved in the planning stage. We were paid
by our client's accountants or attorneys so that our name was unknown to
company personnel. Moreover, all meetings were held in another city away
from curious people and possible loose tongues. I cannot over emphasize
the need for secrecy. Rumors can run rampant, creating confusion,
distrust, uncertainty, employee turnover, and possibly more costly land.
PROGRAM OBJECTIVES
At the onset, it
is essential to spell out a clear and concise set of objectives.
This is true whether a company is located in a downtown area and is considering
relocating its offices to another downtown building, or relocating or developing
a new facility in a different city. Executive privilege often gets
in the way of clear cut and concise objectives. Ironically, the most
important consideration in office and plant relocation often depends upon
where the president or chief operating officer lives or plans to live.
As consultants, we always ask, sometimes to the embarrassment of the CEO.
A list of considerations
for both the office and plant relocation or development are presented below.
All may not be relevant to each situation.
CORPORATE OFFICE
RELOCATION
A. Market Evaluation
The market evaluation
is somewhat different for a office relocation, as opposed to a manufacturing
operation. A list of important ingredients for a corporate office relocation
is presented below.
- Preparation of a map
indicating the location of employees' residences, color coded by importance
to the company
- An analysis of employee
locations, a decision on who is critrical, and an estimate of low, medium
and high employees losses.
- A list of management's
market or locational criteria, as defined by senior management or the CEO
- Space needs: immediate
and long range
- Identification of any
special needs or requirements
- Highway access for employees
and visitors.
- Driving times from alternative
locations
- Airport proximity (If
important)
- Existing labor pool
- Salary levels
- Real estate broker or
no broker
- Existing office inventory
of available buildings
- Existing office vacancy
and occupancy rates
- Office rental rates
- Current concessions
- Land costs (if a new
building is needed)
- Telephone, data, fiber
optics, digital switching and other communication considerations
- Acceptable rental rates/land
costs/construction costs
- Real estate taxes and
assessed valuation
- Utility costs
- Driving times to often
visited areas
- Public transportation
importance and alternatives
- Proximity to other office
and hotel concentrations
- The preparation of a
Relocation Policy, if necessary;
- Mail delivery and proximity
to the post office
- Location of suppliers
and service people
- Local environments
- Housing availability
and costs
- School quality
- Safety and security
- Recreational facilities
- Cultural facilities
- Higher education
- Posture of local governments
- Others paticular to
each individual business
B. Site Selection
- Identification of desirable
market opportunities
- Architectural considerations
and consultation
- Zoning and building
requirements
- Parking needs versus
requirements
- Environmental issues
- Price and concession
possibilities
- Land and development
cost versus renting or buying existing facilities
- Financial analysis of
specific location alternatives
- The need for negotiation
representation
- Negotiations
- Preliminary site and
building plans
- Soil tests
- Environmental tests
- Site Survey
- Acquisition or lease
consummation
C. Implementation
- Preparation of detailed
site plans
- Architectural plans
and detailed work drawings
- Engineering - site and
building
- Cost estimates
- Financing of the project
- Construction bids
- Contractor selection
- Construction of building
or space
- Punch list completion
- Occupancy
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